We keep challenging popularity. We keep challenging other people’s popularity on social media. In this day and age, it looks like life is not lived but performed. Precisely, it seems as though to prepare our script and to follow it absorbs our time and us more than living authentically. We lose sight of our essence. We live to be admired. To show is more important than to exist.

Social Media encourage this mass exhibitionism, this cult of appearance. We get Ego injections from social media. Or, at least this is what we do expect. The downside of this exposure is the social media user as a target of violent and aggressive attitudes. We refer to a virtual behaviour that is better known as cyberbullying. Cyberbullying confiscates dignity and freedom of expression to people. It is a persecution, an incessant doggedness, a spiritual and psychological violence that gets transposed from online life to the real one.

Cyberbullying victims get bent until they succumb. However, they do not succumb just in their virtual presence, they do in their real life too. Hence, cyberbullying is an invasive process through which victims get emptied in their feelings and rights to live, becoming just virtual entities to make fun of, in order to reach more social consent or in order to appear stronger or more popular.

Cyber-Bullying becomes a relationship of the domain, an anti-human approach to the web, a sort of totalitarianism in the way people aggregate against the few and emotionally destroy them. Supposing that it is good to make our live a virtual spectacle, why do we allow other people to ruin it? And why do we feel entitled to invade other people’s one? Social media were meant to avoid hierarchy. Not to enforce it.